Turning Attention into Action: Customer Acquisition with Meta

How to use this rubric

Drawing on the intersection of Meta’s powerful advertising ecosystem and expert agency orchestration, this session explores how startups can effectively navigate and maximize modern growth tools.

Andy Johnson, Strategy Director at Journey Further brings deep strategic experience in guiding emerging brands through the complexities of scaling, while Meta’s Chloe Mayirou offers an inside look at the platform's latest tools and capabilities.

This session will bridge the gap between lean startup agility and massive digital scale, demonstrating how businesses can move beyond basic setups to truly unlock the potential of Meta’s ecosystem.

It will also explore how a specialized agency acts as a force multiplier; translating sophisticated tools into tailored, high-performing strategies that improve delivery, drive efficiency, and fuel sustainable business growth.

Who should attend

This session is for startup founders, growth marketers, CMOs, and brand leaders who want to maximize their digital performance and better understand how to scale their acquisition efforts. It will be highly relevant to businesses looking to optimize their marketing spend and those interested in how a strategic agency partnership can accelerate their growth trajectory.

 Why it’s relevant

Having access to powerful growth tools is only half the battle; the real competitive advantage lies in how those tools are harnessed, tested, and optimized. In a fast-evolving digital landscape, startups often struggle to balance day-to-day operations with the deep, specialized knowledge required to get the most out of complex platform features. This session is relevant because it highlights the distinct value an agency brings to the table—not just as a service provider, but as a strategic partner capable of turning platform capabilities into measurable business performance and improved delivery.

What you’ll take away

You will gain fresh perspective on Meta’s evolving toolkit and a clearer understanding of how expert agency execution transforms those tools into high-performing growth engines. You will walk away with a stronger framework for evaluating your own growth strategy, insight into what a successful client-agency dynamic looks like, and practical ideas on how to elevate your day-to-day campaign performance.