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Panel Session Finance Investment Operations Scaleup Delegate
Location: Stage 3 - Thu, 2 Jul 2026 · 14:15 – 14:55 (Europe/London) (40 minutes)

To Buy or to Build: Different routes to business growth

There is no single route to scale. This session explores the realities of buying, building, being acquired and growing without equity funding, with honest lessons from founders who have taken different paths. 

This is a candid founder conversation exploring different routes to business growth, from acquisition-led expansion to organic scaling. 

Bringing together leaders with first-hand experience of buying businesses, being acquired, pursuing acquisitions that did not work, and growing without equity funding, the session will offer an honest look at the choices, risks and trade-offs involved in building a business. 

The discussion will move beyond theory to explore how founders make growth decisions in practice, what they learn from both success and setback, and how different routes can shape the future of the company. 

Who should attend

This session is for founders, CEOs, investors, senior leaders and advisers interested in the realities of business growth. 

It will be especially relevant for those thinking about how to scale, weighing up different strategic options, or trying to understand the benefits and risks of acquisition, organic growth and external funding. 

Why it’s relevant

There is no single route to scaling a successful business. Some founders grow through acquisition, some build steadily and organically, and others discover that strategies which look right on paper do not always deliver in practice. 

This session is relevant because it brings together contrasting real-world experiences and helps the audience understand that growth can take very different forms depending on the business, the market, the timing and the ambition of the founder. 

It will help leaders think more carefully about the route that fits their own business, rather than assuming there is one standard path to scale. 

What you’ll take away

You will hear practical and honest insight into different approaches to growth, including what can make acquisition attractive, why deals and integrations can fall short, and what organic growth can achieve without outside equity. 

You will also gain a broader understanding of how founders make growth decisions, what trade-offs they face and what others can learn from their successes and setbacks.

Hosted by
Naomi Timperly
Speakers
Clair Heaviside
Clair Heaviside
Chief Creative Officer at Embryo

Clair Heaviside is Chief Creative Officer at Embryo, one of Manchester's largest independent marketing agencies. She joined the business following the acquisition of Serotonin Digital, the agency she co-founded in 2019 alongside Dom Carter, now Embryo's Chief Strategy Officer. At Embryo, Clair leads the creative and brand function. Her background is in strategic storytelling: translating founder ambition and market positioning into…

Daniel Vendyback
Daniel Vendyback
Managing Director - Angel Investor at Back Gardens Limited - Rally Yard Limited

Dan is the founder of Back Gardens, a specialist landscaping and outdoor construction business delivering high-quality residential and commercial projects across the UK. With a strong background in groundworks, site development and project delivery, he has built a reputation for practical problem solving, reliability and delivering ambitious projects to a high standard. Alongside running Back Gardens, Dan is also an active property…

Kate Cooper-Fay
Kate Cooper-Fay
CEO at Cooper-Fay Harris

Kate Cooper-Fay is an award-winning CEO, investor strategist and business transformation leader with a proven track record in scaling businesses, optimising investor value and delivering successful exits. Recognised as the Most Influential CEO of 2022, she has led major growth, acquisition and portfolio strategies across SMEs and global brands, contributing to £7.5 billion in acquisitions, £1.6 billion in exits and £2.7 billion in…

Ross Green
Ross Green
CEO at Embryo

Ross Green is the founder and CEO of Embryo, one of Manchester's largest independent marketing agencies. He started the business in 2014 after identifying a gap for genuinely integrated, multi-channel agencies in the Northwest, and has spent the decade since proving the model. Under his leadership, Embryo has grown from a one-man consultancy into a team of 70+, built around expertise in organic search, paid media, and creative.…