Masterclass Sales Delegate

Location: Climb Studio 3 - Wed, 1 Jul 2026 · 13:00 – 13:45 (Europe/London) (45 minutes)

TikTok Changed the Rules: The New Playbook for Business Growth

TikTok is a powerful discovery engine that is changing the way people discover brands, search for products, and decide who they trust online.

In this practical masterclass, Rebecca Hopwood, Founder of Youbee Media, will break down why TikTok has become one of the most important platforms for business growth in 2026 - especially for SMEs and founder-led brands.

Designed for businesses who are either new to TikTok or haven’t yet found a strategy that works, this session will explore how the platform’s algorithm, audience behaviour, and content style differ from traditional social media, and more importantly, how to use this to your advantage.

Attendees will leave with a clearer understanding of:

Why TikTok needs to be part of a modern social media strategy
How small businesses can compete without huge budgets or large followings
What makes TikTok’s algorithm different — and why engagement matters more than follower count
How people now use TikTok as a discovery and search platform
The rise of creator-led marketing and why audiences trust personality-driven content
What types of content actually perform well for businesses
How TikTok Shop and social commerce are reshaping online sales opportunities
Practical ways to start creating content without needing polished production or a “perfect” strategy

The session will focus on simple, actionable ideas businesses can implement immediately by helping attendees leave feeling more confident, creative, and clear on where TikTok fits into their marketing strategy.