The First Repeatable Revenue Engine: Finding ICP, channel, and pricing

At 13, I started my first online business - driven not by circumstance, but by ambition. Over the next four years, I built a diverse skillset across the digital landscape before finding my edge in paid media: Google and Meta Ads. I've since helped multiple businesses solve real revenue problems and scale predictably - generating record-breaking months for clients, including £184k in closed revenue for a single consulting client, and delivering over $1.2M in client revenue within just the first two weeks of 2026. Now at 17, I'm the fractional CMO of four companies while running my own full stack marketing agency.

Nicky specialises in the commercial challenges that most often stall deeptech and high-tech businesses: identifying the right markets, crafting messages that resonate with customers and investors, and building a business model that scales. If you're uncertain about your product strategy or routes to market, struggling to tell the story of your technology in a way that lands, or finding it hard to develop a compelling value proposition, Nicky brings the strategic clarity to move you forward. With more than 25 years' experience working with spinouts, startups and established technology companies, she works across the full commercialisation journey, from early market exploration through to go-to-market execution.

Rachel has spent 30 years (ahem!) driving commercial and company growth across sectors, primarily tech and software as a service, and now works with companies to generate and maintain repeatable and scalable revenue. The first 10 years were in manufacturing, and the next 20 in tech and SaaS, and she now only works with people who make her smile, where they can work together and enjoy doing so.
B2B needs a focus on the C - if it doesn't work for the end user, then it won't work well for long; having worked this across a wide range of verticals.
Rachel has seen that the values of generosity, expertise, curiosity and decency apply everywhere and has used these to grow and scale businesses, both from start up and those already with turnover. With experience with investors in VC, angel and some PE networks, she believes in introductions for mutual benefit and loves meeting new people and making connections.
Curiosity, courage and coachability are the 3 main areas of her work; keep asking questions, avoid complacency and ask the questions you may not want to hear the answers to but need to know for successful growth.