Scaling into the US for Consumer Brands: Lessons for B2C and D2C brands from Walmart Marketplace

The US is a major opportunity for consumer brands, but it is not an easy market to enter. This session explores what B2C and D2C businesses need to get right before scaling into the US. 

For many consumer brands, the US represents a huge growth opportunity, but it is also a market where expansion can become expensive, complex and difficult to get right. 

This session with Walmart Marketplace and Infinity Blue will explore what B2C and D2C businesses need to understand before entering the US, from market dynamics and customer expectations to route to market, operational readiness and the realities of scaling successfully. 

It will also be relevant for the tech and solution providers helping brands improve performance, reach customers more effectively and grow with greater confidence. 

Who should attend

This session is for B2C and D2C founders, brand leaders, commercial and growth teams, ecommerce businesses and companies actively considering US expansion. 

It will also be highly relevant for technology providers, platforms and specialist partners whose products and services help consumer brands improve acquisition, conversion, fulfilment, customer experience and overall commercial performance. 

Why it’s relevant

The US is one of the most attractive growth markets in the world for ambitious consumer brands, but success is far from guaranteed. 

Businesses need to think carefully about timing, positioning, customer behaviour, channels, fulfilment, partnerships and scale. 

This session is relevant because it will offer a realistic view of what brands need to get right before making the move, while also highlighting the wider ecosystem of technology and support that can help them perform more effectively in-market. 

What you’ll take away

You will gain practical insight into the opportunities and challenges of entering the US market, including what brands should consider before they expand, where common mistakes are made and what stronger preparation looks like. 

You will also hear perspectives relevant to the wider consumer growth ecosystem, including the role of technology, data and specialist support in helping brands deliver better results at scale.