Zahida Omar
Director
at
Axis Consulting Group Ltd
Starts
Location: Barton Suite
-
Wed, 1 Jul 2026
·
16:30 – 17:15
(Europe/London)
(45 minutes)
Read Any Room. Close Any Deal
Fluent in Business? Clueless in Culture?
About:
You've built a brilliant thriving business, you know your numbers, you can pitch in your sleep and you're ready to scale. But the moment you step into a room with an international client, partner or investor you notice something shifts. You can't quite put your finger on why the deal failed.
Cultural intelligence (CQ) is the way we do things around here. Most UK founders have the ambition to go global. Very few have the framework to pull it off. This is that framework.
It's not about whether to shake hands or go in for the awkward British almost-hug. It's about understanding how trust is built, how decisions are made and what's actually being said when nobody's saying a word.
Who should attend:
- Founders and CEOs actively pursuing or planning international expansion
- Sales and business development leaders opening new markets
Leaders building diverse high performing teams in the UK
- Investors and advisors working with internationally ambitious founders
Why its relevant:
The UK is one of the most internationally connected business ecosystems in the world. However, small missteps cost British businesses billions every year in lost contracts and failed partnerships.
In a post-pandemic, post-Brexit landscape where relationships and trust are harder to build and easier to lose, cultural intelligence is your commercial advantage.
Whether you're selling into the US, pitching to Middle Eastern investors or simply building your team in the UK, the ability to communicate, negotiate and lead is one of the highest-return investments you can make in your business.
What you will get from it:
In this practical workshop, you'll learn to read rooms you've never been in, lead people who think differently to you and win business from cultures that play by entirely different rules. You'll get our business growth cheat sheet most relevant to UK businesses scaling globally.
Speakers
Partners & Exhibitors
Headline Partner
Event Partner
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