Pick a Lane & Drive Your Sales Growth
Unless you are genuinely unique, and let’s face it, how many businesses actually are - you work in a world full of competition.
Business can be tough and with that, you want to make sure you promote the full range of your products and services to give yourself the best chance of standing out and engaging with as many prospects and customers as possible. But is this desire to promote your “full service” range actually counter-intuitive and detrimental to your overall growth potential?
Why Should You Attend?
This session considers the relative merits of the wide-ranging generalist approach v a more laser-focused specialist route, sharing a host of different Case Studies from businesses who are embracing this “PICK A LANE” Strategy – with great success.
So, what would be the advantages of you PICKING A LANE if you did embrace specialism?
- What could you even specialise in?
- Where would you start?
- What would be the plan?
- Would it work for your business?
- And more…..
Packed with practical hints, tips and advice, this is a really eye-opening session that might just transform your sales, marketing, social media and ultimately, your sales performance for the rest of 2026 and beyond.
Not to be missed if you want your business to beat the competition more often and with more confidence.
Who Should Attend?
This workshop session will resonate and work for ambitious businesses, particularly Business Founders, Directors, Sales Professionals and anyone responsible for growth & growth strategy.
What Will Be the Key Takeaways?
- What opportunities you and your business has to cut through the noise and PICK A LANE
- How to embrace a PICK A LANE strategy for growth & success
Partners & Exhibitors
Headline Partner
Event Partner
Tour Partner
Award Partner
Exhibitor
