LinkedIn ROI: What’s Working Right Now
About
You’re under pressure to show that LinkedIn delivers more than impressions. Your content gets likes, but not pipeline. Your outreach is ignored. Sales say the leads don’t convert. These gaps cost you budget and credibility. This session shows what will be critical for getting ROI from LinkedIn in 2026 - You’ll see what’s driving revenue with organic content, direct outreach, and how lead gen performs when marketing and sales are aligned.
T1: Which types of content are driving engagement and leads
T2: What outreach is working for top performers
T3: What organic campaigns are driving results
Tracks/Themes:
- Digital Marketing
- ABM & ABS
- Lead & Demand Generation
Who should attend
Founders, business owners and senior decision-makers who want to generate more opportunities through LinkedIn. Ideal for leaders looking to grow their business, build a predictable pipeline and understand what is actually delivering ROI from LinkedIn in 2026.
Why it's relevant
For many founders, LinkedIn has become one of the most valuable channels for winning new business, but knowing where to invest your time is becoming harder. With content, outreach and algorithms constantly evolving, this session focuses on the strategies that are delivering measurable business results today, and how aligning sales and marketing can increase the return on your LinkedIn activity.
What you will get from it
Discover which types of LinkedIn content are generating engagement that converts into opportunities. Learn the outreach approaches top performers are using to start meaningful business conversations.
See the organic campaigns delivering measurable commercial results.
Understand how aligning your marketing and sales activities can improve lead quality and increase ROI.
Leave with practical ideas you can apply immediately to generate more pipeline from LinkedIn.
Hosted by
Partners & Exhibitors
Headline Partner
Event Partner
Tour Partner
Award Partner
Woman In Business Partner
Exhibitor
