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Panel Session People & Talent Operations Startup Delegate
Location: Stage 3 - Wed, 1 Jul 2026 · 16:00 - 16:40 (Europe/London) (40 minutes)

Founder Decisions Under Pressure: focus, speed, and avoiding false progress

Founders make decisions in uncertainty, often under intense pressure. This session explores how to stay focused, move at the right speed and recognise when activity is creating noise rather than momentum. 

Founders make decisions in conditions of uncertainty, limited time and constant competing demands. In the early stages of building a business, one of the biggest challenges is knowing what to prioritise, what to ignore and when apparent progress is actually taking the business off course. 

This session will explore how founders make better decisions under pressure, how to stay focused when opportunities and demands are pulling in different directions, and how to recognise when activity is creating noise rather than momentum. 

It will look at what to say no to, when to change direction and how to keep learning without losing pace. 

Who should attend

This session is for founders and early leadership teams navigating the pressure, ambiguity and pace of startup growth. 

It will be especially relevant for those trying to balance product, customers, hiring, fundraising and execution at the same time, while making decisions that shape the future of the business.  

Why it’s relevant

Many startups do not fail because people are not working hard enough, but because effort becomes fragmented and activity is mistaken for meaningful progress. 

Under pressure, it is easy to chase too many opportunities, delay hard choices or keep investing in things that are not moving the business forward. 

This session is relevant because focus is one of the greatest competitive advantages a startup can have, and decision-making under pressure is often what determines whether momentum builds or drains away. 

What you’ll take away

You will leave with a clearer set of principles for making decisions under uncertainty, practical tools for protecting focus and a better understanding of when speed helps and when it creates distraction. 

The session will also help founders identify where false progress tends to show up, what to stop doing in order to maintain momentum, and how to make sharper calls without perfect information. 

Hosted by
Gary Crotaz
Gary Crotaz

Dr. Gary Crotaz is an executive coach, writer, and speaker working with senior leaders and leadership teams around the world. His background encompasses medicine, science, senior corporate leadership, and professional ballroom dancing. His latest book, The Unlock Moment: The Inner Shift That Changes How You Lead, is launching later this year. Gary is the host of The Unlock Moment podcast, where he explores the moments of clarity that…

Speakers
Nasar Hussain
Nasar Hussain

Nasar Hussain is an entrepreneur, business leader, and mentor with over 20 years of experience building successful businesses from the ground up. As the Founder of ITC, Nasar has spent the last two decades helping organisations across the UK stay connected through the technology and telecommunications infrastructure that powers modern businesses. Starting with a vision and a determination to succeed, he bootstrapped the company without…

Sam White
Sam White
Global Founder and CEO at Stella Insurance Australia

Sam White is the multi-award-winning Global Founder of Stella Insurance Australia (Chair and CEO respectively). Stella is a female-centric motor insurance business that's unapologetically led by women and designed for women with offices in Cheshire, England and Sydney, Australia. You can follow her on LinkedIn and Instagram, find her as a guest co-host on BBC Radio 4's 'Toast', or tune into her very own show with Radio 4 where she…

hannah duraid
hannah duraid
CEO & FOUNDER at GAMESHOW ALL-STARS/ THE GREAT ESCAPE GAME & OTHER

Hannah Duraid is a multi-award-winning entrepreneur, speaker, investor, and community leader. She is the founder of The Great Escape Game, one of the UK's leading immersive entertainment businesses, with 17 escape rooms across the North, including a flagship venue at the Royal Armouries Museum. In 2023, Hannah launched Gameshow All-Stars, the UK's first game show-themed activity bar. Following its success in Sheffield, the concept…