Hugo Brooks
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Starts
Masterclass
People & Talent
Location: Hotot Suite
-
Wed, 1 Jul 2026
·
16:15 – 17:15
(Europe/London)
(1 hour)
Decoding your ambition
About
An interactive workshop with Hugo Brooks, serial entrepreneur and author of Ambition: Redefining Success for a Restless Age.
Most founders are extraordinarily good at executing on their ambition. Very few have ever examined what it actually is, where it came from, and whether it's taking them somewhere they genuinely want to go. Through honest conversation and guided reflection, this session creates the space to ask the questions that the daily pressure of building a business rarely allows.
Who should attend
Founders and senior leaders who are building hard and moving fast, but who occasionally wonder whether the destination matches the drive. Particularly valuable for founders at an inflexion point - scaling, exiting, or simply asking whether this is still the right mountain.
Why it's relevant
Unexamined ambition is the most common cause of founder burnout, wrong-direction scaling and the quiet dissatisfaction that successful people rarely admit to. The founders who take time to understand what's really driving them tend to build differently: with more clarity, more resilience, and a clearer sense of what success actually looks like for them.
What you'll get
Not tools or techniques but something rarer. A genuine shift in how you think about what's driving you, a clearer sense of whether your ambition is taking you somewhere you've consciously chosen, and an insight into what becomes possible when it does.
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