AI for Growth: Sales, pipeline and customer acquisition

AI is changing how businesses identify prospects, personalise engagement and support commercial teams. This session explores how to use AI practically to build healthier pipeline, improve conversion and drive growth. 

This is a practical session exploring how businesses can use AI to strengthen sales, improve business development and build a healthier customer pipeline. 

The conversation will look at how commercial teams can combine strategy, technology and sharper customer understanding to win more business, improve conversion and create more consistent growth. 

It will focus on where AI can make a real difference across sales and customer acquisition, while also recognising the importance of human judgement, positioning and disciplined commercial execution. 

Who should attend

This session is for founders, sales leaders, commercial teams, business development professionals, marketing leaders and anyone responsible for driving growth. 

It will be especially valuable for businesses looking to improve customer acquisition, sharpen their go-to-market activity, build pipeline more effectively or understand how AI can support commercial performance. 

Why it’s relevant

Many businesses struggle not because demand is absent, but because pipeline is inconsistent, sales activity is fragmented and customer acquisition is harder and more expensive than it should be. 

At the same time, AI is starting to reshape how businesses identify prospects, personalise engagement, support sales activity and improve the customer journey. 

This session is relevant because it looks at how businesses can apply that opportunity in a practical way to drive growth, rather than treating AI as a generic technology trend. 

What you’ll take away

You will gain practical insight into how to build stronger pipeline, improve sales and business development performance, and use AI more effectively across customer acquisition and commercial activity. 

The session will highlight where AI can add real value, where human judgement still matters most, and what businesses should be doing now to stay competitive and convert more opportunity into revenue.