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Panel Session Business Development Scaleup Ai Sales Delegate
Location: Stage 4 - Thu, 2 Jul 2026 · 14:15 - 14:55 (Europe/London) (40 minutes)

AI for Growth: Sales, pipeline and customer acquisition

AI is changing how businesses identify prospects, personalise engagement and support commercial teams. This session explores how to use AI practically to build healthier pipeline, improve conversion and drive growth. 

This is a practical session exploring how businesses can use AI to strengthen sales, improve business development and build a healthier customer pipeline. 

The conversation will look at how commercial teams can combine strategy, technology and sharper customer understanding to win more business, improve conversion and create more consistent growth. 

It will focus on where AI can make a real difference across sales and customer acquisition, while also recognising the importance of human judgement, positioning and disciplined commercial execution. 

Who should attend

This session is for founders, sales leaders, commercial teams, business development professionals, marketing leaders and anyone responsible for driving growth. 

It will be especially valuable for businesses looking to improve customer acquisition, sharpen their go-to-market activity, build pipeline more effectively or understand how AI can support commercial performance. 

Why it’s relevant

Many businesses struggle not because demand is absent, but because pipeline is inconsistent, sales activity is fragmented and customer acquisition is harder and more expensive than it should be. 

At the same time, AI is starting to reshape how businesses identify prospects, personalise engagement, support sales activity and improve the customer journey. 

This session is relevant because it looks at how businesses can apply that opportunity in a practical way to drive growth, rather than treating AI as a generic technology trend. 

What you’ll take away

You will gain practical insight into how to build stronger pipeline, improve sales and business development performance, and use AI more effectively across customer acquisition and commercial activity. 

The session will highlight where AI can add real value, where human judgement still matters most, and what businesses should be doing now to stay competitive and convert more opportunity into revenue. 

Hosted by
Rich Williams
Rich Williams
Broadcaster

National broadcaster, currently with Absolute Radio and international in-stadium sports presenter.

Speakers
Liz Rhodes
CEO at Art of Cloud

Liz Rhodes is CEO at Leeds-based Art of Cloud, a dynamic technology consultancy, specialising in all areas of the Salesforce platform. She is an experienced business leader who has spent her career in tech promoting the sector and supporting others. Her team works with a growing roster of clients - helping them harness the power of AI to achieve greater efficiency and commercial success.

Mark Taylor
Mark Taylor
CEO at Automated Analytics

Mark Taylor is founder and CEO of British Ai company Automated Analytics. The 8th fastest growing tech company in Europe according to the Financial Time, their software solution solves attribution for marketing, sales and customer service team. Based in Doncaster, Mark is very proud his company will be the first tenant of the new Gateway One Building in Doncaster.

Mehrdad Sadraei
Mehrdad Sadraei
Co founder & Visionary CEO at SWAI Ltd

Mehrdad Sadraei is the proud migrant Co-Founder and CEO of SWAI, an AI-native platform designed to close the gap between marketing and sales strategy and execution. Mehrdad brings both technical and commercial experience to this space. He spent several years working hands-on in performance marketing and growth, gaining first-hand insight into the inefficiencies and cost structures that limit how companies scale.…

Sara Simeone
Sara Simeone
CEO and Co-founder at NoCodeLab.ai

Sara founded NoCodeLab in May 2025 to address a persistent gap in AI adoption among non-technical business leaders and training programmes that consistently fail to deliver lasting capability and impact. While most consultancies deploy tool stacks and conduct workshops before leaving teams behind, still confused, NoCodeLab embeds operational expertise that confidently remains within client organisations.…